What I do.
The methods I offer come from a decade of recurring challenges and the plans that helped solve them.
Brand Foundations.
Purpose, value proposition and narrative for a positioning that is legitimate and relevant to the company.
Brand Read.
A read of context, category and brand. Surfaces the problems and the opportunities.
Pitch Partner.
Strategic accompaniment during agency pitches. To evaluate, challenge and pick the agency with the best fit for your brand.
CMO Sparring.
Monthly advisory for CMOs to build a consistent and differential brand over time.
Pitch Strategy.
Strategy to work alongside the agency team. Client-facing or from backstage.
Project Strategy.
Strategy on assigned client projects.
Second Mind.
Monthly advisory for CSOs, to help solve the problems that don't fit into a pitch or a specific project.
Brand Build.
Brand built from zero. Naming, territory, narrative, value proposition.
Pitch Deck Rebuild.
The pitch deck reformulated from the inside so the company tells itself well, and wins more clients or investors.
Founder Voice.
The founder as the company's narrator. Voice, narrative and public messaging so the startup is told in the founder's own words.
Sparring. 90 + 24.
A 90-minute live conversation about a brief or a problem. With a 24-hour written response: directions, approaches and warnings.
Not a closed answer. A point of view that resolves something.
Low commitment. High proof. Write to brief@fernandobozzoletti.com to book.